Cafen wanted a site that did justice to their craft — coffee that tells a story in every sip. We created a visual identity and shopping experience that felt earthy, bold, and full of warmth.
Cafen is more than just a coffee brand — it’s an experience built around flavor, story, and connection. Our goal was to create a digital presence that captures the richness of its blends and the energy of its community. From the moment users land on the homepage to the final checkout step, we focused on storytelling, visual warmth, and seamless flow.
We began by identifying the emotional triggers behind artisanal coffee — comfort, curiosity, and routine. Using bold type, deep tones, and dynamic imagery, we designed a storefront that feels handcrafted and alive. The product pages were optimized for conversion without compromising the brand’s aesthetic. Every section was tested for responsiveness and ease of navigation, ensuring the same experience across devices.
The design balances style with utility, with clear product categories, rich photography, and smooth transitions. Animation was used sparingly but effectively to create a sense of personality and movement. Each detail was shaped to mirror Cafen’s bold and honest voice.
The new site led to increased engagement and higher retention, with customers spending more time exploring products and coming back for repeat purchases. Cafen’s team reported a significant boost in brand perception and online orders within weeks of the redesign.
It finally feels like our brand is online in the way it deserves. Customers are staying longer and buying more, and we’re proud to share our site with partners and roasters.
