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Selfgrid

Selfgrid was built as a personal digital space for a multidisciplinary designer who wanted more than a portfolio — they needed a platform.

Client:
Amanda Reed
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Role:
Designer & Webflow Developer
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Service:
Personal Website Design
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Year:
2023
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Project Overview

Selfgrid was built as a personal brand site for a creative professional looking to convey both personality and expertise. The goal wasn’t just to show work, but to articulate thought process, values, and evolution. The site needed to feel personal, yet polished enough to serve as a portfolio, blog, and digital calling card all at once.

Our Approach

We chose a clean, grid-based layout that adapts to content and screen size. A dark mode foundation gave the site a modern edge while allowing work samples and type to pop. Thoughtful microinteractions, from hover states to smooth page transitions, reinforced the idea that design isn’t just visual — it’s emotional. We also prioritized fast loading and clarity across sections like bio, contact, and case studies.

Key Highlights

The design walks a line between minimal and expressive, using typography, color, and space to balance the narrative. Every page reflects intentionality, whether it’s a project write-up or a simple link section. The result is a site that feels like an extension of the individual, not just a static showcase.

The Results

The new Selfgrid site has helped its owner land more freelance inquiries and speaking engagements. It serves as both a professional anchor and a creative outlet, giving visitors a deeper sense of who they’re hiring or collaborating with.

Client Feedback

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Amanda Reed
Creative director

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